Ladies come out to play in fine style

Caltrate ® Plus ‘Maidens’ Bowled Over at SuperSport Park

The third annual ‘Maidens’ Bowled Over ladies’ event held at SuperSport Park on December 15, has been hailed a tremendous success by organisers, guests and cricket management alike. Coinciding with the first day of the Test Match between South Africa and Sri Lanka, the exclusive event, headlined by title sponsor, Caltrate® Plus, was held on the grass embankments alongside the field, under luxurious marquees that played host to three hundred high profile and business women – all pampered and spoilt as they enjoyed the on-field entertainment from the cricket professionals.

“The ‘Maidens’ Bowled Over event is all about the interaction between businesswomen and the gentleman’s game, test cricket,” said co-host Ansie Fouché, “And the chance to have fun, get spoilt, feel special and experience a day they will never forget.” The VIP ladies that attended this year’s event paid homage to the traditional dress code of test cricketers by dressing in white – with glamorous touches of pink and silver.

Highlights of the garden party concept included decadent hand, foot and neck massages by Spa de la Veille therapists, refreshing beverages from SABMiller and ABI, and tantalising canapés served by By Word Of Mouth throughout the day. All of the dazzling visitants enjoyed red carpet hospitality complemented by an array of prizes and gifts that were generously gifted by an impressive list of sponsors. Throughout the day, the MC, Masechaba Lekalale, the presenter and producer, ensured that everybody stayed informed and entertained.

The ‘Maidens’ event has received extensive media coverage over the past few years, through features on local and international channels such ESPN, Sky Sports, SuperSport, DSTv Kyknet, Radio 2000, SAFM and additional press exposure in the glitz and glamour sections of publications such as the Citizen Newspaper and Media24’s Center’d and Due East Magazines.

This year the event co-ordinators proudly welcomed CALTRATE ® PLUS as first-time title sponsor for this world-class ladies’ day. CALTRATE ® PLUS was joined by gold sponsors, Cricket South Africa and Carnival City Casino; silver sponsors, Spa de la Veille and the Carousel Casino; bronze sponsors, Bidvest, Nativa, Melrose Aesthetic Centre; and many generous corporate partners and prize sponsors.

In celebration of SuperSport Park’s 25th Birthday, the flamboyant ‘Maidens’ broke with tradition during the afternoon tea break and released hundreds of balloons, waved South African flags and sang Happy Birthday to rapturous applause and cheers from the fans at the ground. Thereafter, the new Ms. CALTRATE ® ‘Maidens’ Bowled Over 2011, and Ms CALTRATE ® ‘Maidens’ Fanatic were announced and the ‘maiden’ with the most creative hat was also rewarded with fantastic prizes.

The concept of a ‘Ladies Day’ on the first day of a Test Match at SuperSport Park was initiated four years ago by Titans Cricket Management, and the inaugural event, with a small select turnout, was held in the South African Breweries hospitality suite. Entertainment was provided by the SuperSport commentator, Robin Jackman, and renowned cabaret artist Helena Hettama.

The concept had tremendous promise and so Titans Cricket Management engaged an events company, Art2Events, before the SA vs England Test Match in 2009, to manage the event on their behalf. Art2Events coined the event name 'Maidens’ Bowled Over, then registered it as a trademark and tailormade the event to become one of the most respected ladies’ events in the world, with the aim of supporting test cricket from the grass embankment of SuperSport Park.

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Caltrate ® Plus ‘Maidens’ Bowled Over at SuperSport Park